Not to defend Disney, but one thing Reddit often doesn’t understand is Premium Mickey Mouse Happy 4th Of July 2020 Shirt that trademark lawsuits are not optional. Rights-holders have a choice in whether or not to sue someone for breaking copyright. A trademark is basically a signature. It’s a unique symbol that specifies the brand that created a thing. If you let even one person use your trademark without challenge, it is by definition no longer uniquely yours, meaning you have lost the trademark forever. I hadn’t realized they’d gone that far. I knew about the questionable Kickstarter and the pivot into a for-profit studio built on fan cash, but yeah, big dilithium balls on those folks.
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The person you are replying to is mostly wrong. Failing to police the mark effectively may lead to Premium Mickey Mouse Happy 4th Of July 2020 Shirt the mark becoming generic. The mark holder doesn’t need to be so vigilant that they are aware of and are pursuing every infringement in a given geography, but they do need to make efforts if the mark is popular, with more effort required the more popular (and frequently infringed) the mark becomes. Yeah, Disney is doing this because they make money off Mickey Mouse and want to continue.
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Especially trademarks. I worked for a company that that “AdWare” trademarked. It made sense when they did it. They are a software company that services advertising agencies. Then the term became synonymous with spyware, and they had to give it up. Trademarks are for identifying the source of Premium Mickey Mouse Happy 4th Of July 2020 Shirt a product or service. They’re brands, and they’re meant to be able to acquire a reputation. Any time you buy something “Disney”, you know it’s from Disney or authorized by Disney in some way.
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